A Midsummer Night's Dream by William Shakespeare Essay

A Midsummer Night's Dream by William Shakespeare - Essay Example Who hasn’t, in the days when we were young, gone to bed seemingly in love with one person only to awake the next day and find strong emotions in our hearts for someone else? This is irrational, but being irrational and silly has its place within each of us. Few people will admit to being so linear and scientific as to deny their lack of rational control when it comes to love. A Midsummer Night’s Dream is so popular because it reminds us all of those days when we could be irrational and fantastic without feeling the least bit foolish. Like all good literature, I believe the play’s appeal also lies in the characters. Reading the play allows me to see a bit of my own silliness in the situations the characters find themselves. The fantasy of fairies and love potions and enchanted forests is so engrained in our culture that A Midsummer Night’s Dream is exactly the antidote many of need for the sterile scientific world in which we currently live.

CONSUMER PSYCHOLOGY AND BUYING BEHAVIOR Research Paper

CONSUMER PSYCHOLOGY AND BUYING BEHAVIOR - Research Paper Example Research shows that the congruity between product image and self-image affects the product preference of a consumer and their intentions to buy an item. This congruence with self-image could also facilitate positive attitudes and behaviour towards products. The study conducted in â€Å"Consumers and brands a study of the impact of self-image congruence on brand preference and satisfaction†, was seeking to understand the consequences of congruity of self-image on brand preference and the consumer satisfaction in the UK’s precious jewellery sector. Results indicated that congruity of self-image acted as a vitally powerful predictor of brand preferences of consumers as well as acting as a suitable predictor for satisfaction of the consumer. The respondents with above average self-image, congruity levels were found to be more likely to enjoy higher satisfaction levels, as well as increased likelihood to buy the brand. This was when compared to those who had below average se lf-image congruity levels (Gordon, 2006 p140). For this case study, the consumers were found to be dissonance-reducing buyers (Gordon, 2006 p141). They were highly involved in the jewellery purchase since the product was expensive. There was minimal difference between the brands of jewelry that existed. The consumers were also found to be complex buyers as they were buying highly valued products, and they looked for detailed information before making the purchase.